The Importance of Media Networking

Over the past three years, I've had the privilege of making acquaintances with several media personalities throughout Memphis. These contacts are obviously important to a writer especially when trying to promote a book.  At first, I have to admit it was a bit taxing and intimidating for me to initiate contact with them, but it's not like they aren't used to it. I mean, isn't this what most people do anyway? So I'm not the only one trying to vie for their attention. The main thing is not to upset these important contacts by bombarding with too much information. You want to approach them in a respectful and acceptable manner; treat them as you would want someone to treat you if you were in their position. 

After a while of communicating with them via email and making my various requests known, they slowly started to recognize my name and face. I was sort of like branding myself in that respect. This is why it is important to use the same name, write in the style and use the same picture in your email.  Eventually, they will begin to reciprocate in like manner. I think the key is to stick with it and never give up, but be consistent in contacting them. Your consistent presence - not nagging - will earn you a certain amount of respect and they just might actually start reading what you send to them. And, they just might start trusting that what you are sending them is legitimate and worth their time. This is how professional relationships are cultivated. You don't have to necessarily shower them gifts either, though small inexpensive thoughtful gifts are usually much appreciated and remembered. The key is to be patient and respectful. Eventually, these two genuine characteristics will win you the attention you are seeking.   

For more on how to win over the media, consider a new book by my friend Torry Martin.
"Shameless Self Promotion and Networking for Christian Creatives"