This week Shannon Milholland shares her thoughts on social media.
Do you know why you’re on Facebook? Why did you start tweeting? I’m in a betting mood and will guess you read an article or heard a conference break out session on the importance of an author having a social media presence to build a platform as an author. Embracing
this knowledge is an appropriate first step but if you don’t have a purpose for your social media in all likelihood, your Facebook is falling flat and your tweets are flightless.
Write a Mission Statement
Like a Fortune 500 company, an author needs a Mission statement. Everything you do should support and supplement your key focus. When you take the time to do so you begin to act with purpose which powers
your efforts.
Write an Action Plan
Know the what, when and how behind each social media site. What will you use it for? When will you take the time to do it? How will that aid your success? By answering three questions you can pen a simple
strategic plan.
Assess Every Month
On the first of each month, chart your growth. How many new followers have you acquired? How engaged are your followers? You can use a measurement website such as tweetgrader.com or klout.com as a baseline for your growth in social media. Be sure to have your own
measures though that tie directly back into your mission statement. For example, if you writing a novel about World War II and all your new followers are ballet dancers, you may not be reaching your target
audience.
Social media becomes less daunting when we decide to use it instead of letting it use us. Take some time to write a mission statement, action plan and assess
your results and watch purpose add a punch of power.
Learn more about Shannon on her website at Jesus and My Orange Juice.
Do you know why you’re on Facebook? Why did you start tweeting? I’m in a betting mood and will guess you read an article or heard a conference break out session on the importance of an author having a social media presence to build a platform as an author. Embracing
this knowledge is an appropriate first step but if you don’t have a purpose for your social media in all likelihood, your Facebook is falling flat and your tweets are flightless.
Write a Mission Statement
Like a Fortune 500 company, an author needs a Mission statement. Everything you do should support and supplement your key focus. When you take the time to do so you begin to act with purpose which powers
your efforts.
Write an Action Plan
Know the what, when and how behind each social media site. What will you use it for? When will you take the time to do it? How will that aid your success? By answering three questions you can pen a simple
strategic plan.
Assess Every Month
On the first of each month, chart your growth. How many new followers have you acquired? How engaged are your followers? You can use a measurement website such as tweetgrader.com or klout.com as a baseline for your growth in social media. Be sure to have your own
measures though that tie directly back into your mission statement. For example, if you writing a novel about World War II and all your new followers are ballet dancers, you may not be reaching your target
audience.
Social media becomes less daunting when we decide to use it instead of letting it use us. Take some time to write a mission statement, action plan and assess
your results and watch purpose add a punch of power.
Learn more about Shannon on her website at Jesus and My Orange Juice.
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